Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at the ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

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Selecting an effective starting word can significantly influence your chances of success in Wordle. While the ideal word is often subjective, there are strategic methods to enhance your approach. Here ...

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age. By Jenny Gross Reporting from ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group. In the past it has been ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave of mockery. On Tuesday, the financial giant said it would rebrand as ...