NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...

Media measurement company VideoAmp has unveiled VXP, a tool designed to help marketers reach and track audiences across linear TV, streaming and digital platforms, per a press release. VXP, which ...

today announced VXP™ (VideoAmp Cross Screen Planner) the first-of-its-kind, next generation of media planning to help agencies and brands efficiently reach target audiences across linear TV ...

VideoAmp, a media measurement company, has launched VXP (VideoAmp Cross Screen Planner) to help companies reach target audiences across linear TV, streaming, and digital platforms. VideoAmp is ...