CHICAGO ? A Weather Channel executive at the Results 2012: Mobile Marketing Day conference said that brands can overcome fragmentation by using multiple mobile platforms. ?The Weather Channel: Mobile ...

To promote its new Android app, The Weather Channel decided to literally make ... This embraces two recent marketing trends: 1) incorporating bus stops into guerrilla stunts, 2) being complete ...

The founders of Flonase agree that partnering with The Weather Channel will be beneficial. "This partnership has enabled allergy and weather experts to come together to develop and launch the first-of ...