In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

as well as how people read and interact with web copy. This course will introduce you to a range of skills that interactive writers and editors need, including audience development, keyword research ...

Or, if it did cook up the test, it did so by fully plagiarizing the cheese mart's existing web copy, which was published years before Gemini was even released or AI was even making much of a splash.

You know this isn't working. Something just isn't right. You've spent weeks refining your Web copy. You think it looks damn near perfect. But it's not bringing the results you need. Traffic. Leads.