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设计同质化时代破局密码:Justin Lortie解密品牌打造独特性之道
在当今这个设计同质化日益严重的时代,品牌如何突出重围,铸造独特的身份,成为了每位创意工作者心中的疑问。Justin Lortie,Wedge的创始人兼首席执行官,日前在D&AD大奖直播中分享了他的洞见,提出了“文化觅食”的概念,给品牌设计带来了新的思路。
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