The road to minimising the hidden costs of junk leads lies in fostering a mindset shift across marketing and sales teams.

As your sales funnels grow wider and longer, keeping leads within your grasp has become even more challenging. In fact, lead leakage is one of the most costly sales and marketing issues. Plugging the ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

According to Investopedia, “a lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial ...