I have been lucky enough to survive and thrive in an industry undergoing continuous evolution. My IPA Presidential agenda is about continuous improvement in client-agency relationships. I hope to ...

Returning for the first event of 2023, we’ll be tackling the eternal question of how to nurture the client-agency relationship. With brands under increasing pressure to connect with consumers in a ...

Long-term client-agency relationships are the cornerstone of stability and trust in advertising. These partnerships often result in iconic campaigns and sustained brand growth. Below are some ...

Client/agency relationships are all about chemistry in the beginning and then trust moving forward. If you’re doing great work, the results should speak for themselves. Pitches are expensive ...