Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Segmentation breaks up a market into groups. The original idea of segmentation was that customers within ... Hamel, "The Core Competencies of the Corporation," Harvard Business Review, Vol. 68, No. 3, ...

NealSDR Inc. For most business firms, locating and specifically targeting unique market segments is both a reality and a necessity in today's competitive marketplace. In North America, for example, ...

Current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.

It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is, the more likely the business is to target customers in ...