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Find out more about two customer journey tactics for the energy sector, don't miss it. Read now our corporate blog.

De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Pechthida Kim, and Tomer Ullman. "Summarizing the Mental Customer Journey." Harvard Business School Working Paper, No. 23-038, January 2023.

Generative AI empowers enterprises to enhance value creation along the customer journey, from boosting awareness to enabling ...

Understanding the Customer Journey: The Power of Real-Time AI AI ... Enabling marketers to speak directly to consumers at all stages of the decision-making process will result in more effective ...