Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Whether you're courting international investors or launching a go-to-market strategy abroad, navigating cultural nuances, legal landscapes and communication styles can make or break your efforts.

Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.

The data analytics software developer is shifting its go-to-market strategy to a more partner-centric motion in a move to accelerate Alteryx platform sales for enterprise-scale deployments.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Ultimately, optimized companies have made significant investments in digital marketing as a way to scale their go-to-market strategy with prospects and customers. If you're not in the optimized stage ...