The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience.

The wine industry has been wracked by a steep decline in sales, a fallout from a recent surgeon general’s health advisory and a general malaise among new generations less likely to imbibe. The tea ...

Learn about the unexpected appeal of wildfire wine. Study reveals that many enjoy smoke-impacted wines with proper knowledge.

Marketing Guy #2: How about we call it a reserva like those Spanish wines! Marketing Guy #1: But those wines need to be aged in oak and bottled for years before being released; our wine is from ...

Michael Clarke was well placed to address the topic of “The Globalization of Wine Marketing” at the recent Impact Marketing Seminar. Clarke began by noting that some industry observers questioned ...

S.W. and Rich Hermansen Guest Writers [email protected] ...

Wines of Argentina (WOFA) has launched a disruptive new marketing campaign for 2019 called “Vino Argentino: A Blind Tasting Story”, which features a love story between two people from opposite ...

“Wine is cyclical,” he said during a recent ... Being family owned is central to its marketing plan. Consumers prefer to visit a tasting room like they would a family dinner.

Constellation Brands, a leading premium wine company, invests 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile given that wine drinkers tend to be ...