On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

There was the Yeezy/adidas (OTCQX:ADDYY) pairing that ultimately cost adidas (OTCQX:ADDYY) $540M in unsold Yeezy products and projected loss of revenue of ~$1.28B to discontinue the line.

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...