Following is a transcript of the video. Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist ...

Zippo lighters are iconic. The durable, refillable lighters debuted in 1933 and have transcended generations. While new versions still aren’t as cheap as your average plastic Bic lighter ...

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Zippo has brought its Virtual Zippo Lighter application to Google?s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads. Zippo ...

For most of us, a lighter is a cheap $2 plastic tool that serves a purpose, and little more. Some of us may go so far as to have a nice Zippo, or perhaps a windproof lighter for better outdoor ...