But now Niccol and Smith are tasked with returning Starbucks to its former glory. Niccol’s “Back to Starbucks” is a plan to counter falling sales and improve customer experiences.

Starbucks named Nordstrom’s Cathy Smith as its finance chief on Tuesday, hiring a retail industry veteran to aid CEO Brian Niccol’s efforts to turn around the coffee giant. Smith will join ...

Cathy Smith, who has been Nordstrom’s CFO since 2023, will join Starbucks in the next month, Starbucks Chairman and CEO Brian Niccol said in a letter to employees. Smith previously served as the ...

(Reuters) -Starbucks named Nordstrom's Cathy Smith as its finance chief on Tuesday, hiring a retail industry veteran to aid CEO Brian Niccol's efforts to revive sales at the coffee giant.