The first-ever cereal mascot was created in the late 1800s, and it's not one of the brightly-colored mascots you're likely to ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

As the first permanent addition to the Honey Bunches of Oats cereal portfolio in five years, the new cereal flavor is made ...

Marketing Award Nominee To recognise the startups that demonstrate the most creative and effective method for building early-stage brand awareness. Are you cereal? Yes, we are. We’re excited to share ...

After winning an NBA Championship, Shaquille O’Neal once turned down a deal with a major cereal brand. Back in 2001, O’Neal secured his second national championship alongside his Los Angeles ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

The divisive partnership between Cinnamon Toast Crunch and Totino's Pizza Rolls came a few months after fans went wild over a ...

Hershey's and Cinnamon Toast Crunch are bringing the best of chocolate and cereal. The brands are reportedly releasing a new sweet treat: Cinnamon Toast Crunch Kisses.

I was alarmed to see the featured photo in the print California section showing elementary school children reading a book sponsored by a well-known processed breakfast cereal. Exposure to this ...