The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said ...

Three-time Olympic equestrian gold medalist Charlotte Dujardin has been suspended from all competition for one year following ...

In the 2018 Winter Olympics in Pyeongchang, South Korea, the United States men's curling team surprised the world by winning ...

There is hope within the football community that a decision on NFL player participation in the 2028 Olympics will come as ...

A record 84% of the potential global audience – around 5 billion people – followed the Olympic Games #Paris2024 according to ...