Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and ...

The ARO system utilizes Spectrum Reach’s proprietary data, combining insights from both broadcast and cable advertising logs to offer a comprehensive view of campaign performance. This data ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

NEW YORK - Spectrum Reach, the advertising arm of Charter Communications (NASDAQ:CHTR), a prominent player in the Media industry with a market capitalization of $56.1 billion, has announced the ...