Things like the inverted grille (where there’s body colour where black would normally be) framed by a sporty black insert in the shape of Audi's usual combustion grille feels more tactfully executed ...

Elsewhere, Mercedes-EQ’s EQE SUV is more expensive, slightly longer and wears a design that’s distinctly more “EV” than the conventional Audi that might be a turn-off for some buyers.

Mercedes-Benz GLC EQ is slated to challenge Tesla Model Y, Porsche Macan EV and Audi Q6 e-tron. Car News News Live Updates: 2025 Audi A6 Avant breaks cover, gets a range of petrol and diesel engines.