Moreover, the number of B2B buyers who spent 90% or more of their budgets online in the last year doubled from 2013 levels, from 9% to 18%. However, though there is more online spending, many ...

Millennial B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM.

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...