to name only a few. If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct Response TV Advertising Definition: A marketing effort that encourages the target audience to respond directly to the advertiser: through the telephone, a business reply card, a coupon and ...

Direct mailers have honed ZIP code and list-based targeting for decades, and direct response marketers should be starting this test-and-learn approach with the demographic tools available on Twitter ...

Direct mailers have honed ZIP code and list-based targeting for decades, and direct response marketers should be starting this test-and-learn approach with the demographic tools available on ...

Facebook has rolled out two new features for direct response marketers: calls to action in News Feed ads and Custom Audiences. The former does pretty much exactly what it says on the tin. When ...