In other markets, Gillette's growth depended on getting men to trade-up one step at a time (from disposable to Mach3, from Mach3 to Fusion), in Israel, where Gillette already enjoyed 80% market share ...

In other markets, Gillette's growth depended on getting men to trade-up one step at a time (from disposable to Mach3, from Mach3 to Fusion), in Israel, where Gillette already enjoyed 80% market share ...