In this guide, we’ll cover the different types and examples of behavioral segmentation to help you build campaigns that increase customer engagement and sales. First, let’s explore what this marketing ...

Nowadays successful email marketing relies on employing segmentation strategies to tailor messages to audience groups. By mastering and implementing these segmentation techniques successfully ...

This strategy isn’t limited to just buying gifts for friends. Instead, you can also apply it when messaging your customers or suggesting products to them via customer segmentation. Let’s explore what ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the ...

And more than 76% of senders agree that email marketing is integral to the success of their organization ... Although cleaning out your list frequently is often recommended, these two list ...

However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand loyalty. Below, 20 Forbes Business Development Council members share their ...

Understanding how consumer segments differ regarding preferences, values, and behaviours enables businesses to develop effective marketing strategies. In other words, market segmentation determines ...

Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visualization, process mining, and behavioral segmentation in Python.

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If you haven’t yet worked out what AI can do or why it’s valuable for your brand, consider these three principles for putting ...