Sometimes, in the tech world, visionaries miss the mark. These top 10 tech fails are lessons in what not to do when pivoting ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

A fine line between alienating a loyal customer base and capturing new supporters means a great deal of thought needs to go into any rebranding. A number of firms have changed their images in the last ...

US: bnbfinder, a book-direct marketplace for professionally hosted vacation rentals without service fees, has announced that ...

Still, time will tell whether the dust will settle on this one – after all, some of the most hated rebrands of all time, such as Airbnb's controversial 2014 refresh, have proven to have ...

Rebrands and refreshes shouldn’t be viewed through the same lens. A brand refresh involves small changes to a brand’s identity. Iconic brands like Coca Cola and Airbnb make these kinds of brand tweaks ...

Rocket Companies announced a rebrand with an ambition to shift its ... [Image: Rocket] Mildenhall, who was Airbnb’s first-ever CMO, joined Rocket a year ago. He says he found that Rocket ...