Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

Regardless of your industry, both B2B and B2C selling strategies ... Step 2: Create a map of the buyer’s journey By establishing a map of the buyer’s journey, the entire team can reference ...

New research my team and I conducted quantifies just how crucial marketing is in B2B buying, revealing that marketers own the first 70% of the buying journey. Which means it's Marketing, not Sales, ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

"The modern B2B buyer's journey is no longer linear," explains John Buie, Director of Strategy at Journey. "It's a complex web of touchpoints across multiple platforms. Understanding this new ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...