Regardless of your industry, both B2B and B2C selling strategies ... Step 2: Create a map of the buyer’s journey By establishing a map of the buyer’s journey, the entire team can reference ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude ...

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As we move toward 2025, this alignment becomes increasingly critical for business success. The B2B buying journey has undergone a seismic shift. Today’s buyers demand autonomy in their research ...

"The modern B2B buyer's journey is no longer linear," explains John Buie, Director of Strategy at Journey. "It's a complex web of touchpoints across multiple platforms. Understanding this new ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

and stage in the buyer's journey. In addition to being effective for breaking down solution features and benefits, videos also present an opportunity to demonstrate client success and showcase the ...

DALLAS, Jan. 29, 2025 (GLOBE NEWSWIRE) -- The 2025 B2B Buyer Report from Sana Commerce highlights a pressing issue in B2B ecommerce: while 73% of buyers prefer online purchasing, 81% face ...

At the same time, decision-makers today increasingly want to be addressed digitally on their personal B2B buyer journey. This article describes the organisational and communicative challenges and the ...

A lack of footfall would be the first step in replenishing inventory. The retailer has recognized the problem, and their buying journey begins. Once B2B buyers have identified a problem they need to ...