Customer experience is not disappearing by 2030. It’s evolving with AI and human strategy to build trust and drive long-term ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

In today's fast-moving business world, the mode of engagement for B2B has moved a long way past traditional sales engagements ...

And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

So, the effort you put into the customer experience can make or break your brand in ... With real-time data powering automated messaging technology, B2B organizations can reach customers where they ...

Applying proven consumer sales strategies to the B2B market can add personalisation ... applying the data to deliver a more personalised experience to the customer. Doing so eliminates the ...