Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

From awareness to lead gen, or brand to product promotion, we’ll work with you on the best cadence and placements to help you reach your goals. Some have called it “white glove service”.

As a result, growth tends to plateau. The brand becomes dependent on a cycle of constant promotions to maintain visibility but lacks a deeper connection with its audience. In this article ...

Winning Media is a Houston, Texas based marketing agency that specializes in digital and corporate brand marketing services to enhance corporate visibility and retail investor awareness.