Price affects plant-based meat choices more than similarity to meat. When plant-based options cost as much as meat, people ...

Cattle produce more methane than any other livestock. Methane, a greenhouse gas, traps heat, which warms the Earth. It is far ...

Published in the journal Personality and Social Psychology Bulletin, the Baylor study – The Epidemic of Loneliness: A ...

Consumers are over five times more likely to use traditional printed coupons than online ones, a research team led by a ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

“These groups fall more into the aspirational customer segment for luxury brands, meaning that they might not be frequent ...

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Airtime demand may not significantly change as the Nigerian Communications Commission (NCC) approved a 50 percent tariff ...

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Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads ...

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...

Is Google losing its grip on search? With the rise of AI tools like ChatGPT and shifts in user behavior, many have speculated that traditional search is on the decline. A new study from ...