The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Rather than positioning AI and human influencers as competitors, the study advocates for a hybrid model that leverages the ...

A group of researchers led by Saudi Arabia's King Fahd University of Petroleum & Minerals (KFUPM) has developed a novel spatio-temporal decision-making model for the development of hybrid ...

When making a decision, we form opinions and choose actions ... phrase the paradox of choice to describe the fact that American consumers have so many choices from which to choose that they ...

President Trump's import tariffs, and moves to dampen electric vehicle sales and production has the auto industry in a state ...

Decision tree analysis involves making a tree-shaped diagram to chart out a course of action or a statistical probability analysis. It is used to break down complex problems or branches. Each branch ...

If 2023 was the year the world discovered generative AI, 2024 witnessed the rise of agentic AI – a new class of autonomous ...

Abstract: One of the major hurdles in Multi-Criteria Decision Analysis (MCDA) is the re-identification of pre-existing decision models. Due to factors like limited access to domain experts, some ...

Entering 2025, artificial intelligence (“AI”) has passed the hype stage and now drives transformation across industries by ...

And, if you are deemed an ineffective leader, a key driving factor will be that others lack confidence in your ability to consistently apply critical thinking and effective decision-making skills.