I recently met with an entrepreneur who wanted to get some feedback on a pretty significant pivot in his startup’s strategy––shifting from solely B2B to a B2B/B2C model. His company tackles ...

In some ways, the B2B buyer journey has been turned on its head ... and they must use new and emerging technologies in commerce to create a seamless, frictionless customer experience. Linda Shea is ...

Customer experience is not just a buzzword in B2B — it’s a vital component of sustainable business growth. By understanding what CX means, tracking relevant metrics and implementing tailored ...

There is substantial evidence correlating positive customer experience with business growth. Most customers spend more as a result of a positive customer experience, and more than half of customers ...

Take Amazon as an example; customers can add items to their basket with Alexa and complete the payment on a PC, creating a seamless buying journey that goes across multiple platforms ... supports ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

Here’s why B2B sellers without a solid e-commerce play are asking for trouble—and how they can raise their game.

Every step in a B2B buyer’s journey (Awareness, Consideration, Purchase, Retention, Advocacy) has been fundamentally transformed due to the rise of ecommerce, digital technologies, customer ...

Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, ...

Shift from dictating customer paths to enabling them to design their own journeys through open-ended customer journey orchestration ... a multi-faceted customer experience, despite that rather ...