2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...

Similarly, in 2025, scents are continuing in a decidedly delicious direction. Most of the big fragrance trends revolve around food—like vanilla, citrus, and nuts. The food-themed scents of 2025 ...

These fragrance brands are redefining clean scents with natural, phthalate-free, and non-toxic perfume ingredients that are better for your body and the planet. Scents are transformative, magical, ...

Eilish’s fourth fragrance, Your Turn eau de parfum, has now made its debut, featuring a robust blend of ginger, peach skin, and Australian sandalwood notes. Like each of Eilish’s perfumes ...

May be too intensive for those who prefer more subtle scents Chanel No. 5 is perhaps the most famous fragrance of all time. Heavy with may rose and jasmine, it was the first perfume to be layered ...

Of all the beauty products in the world, fragrance is my favorite — especially those containing a strong note of vanilla. Yes, yes, I know. The scent can be at times…well, vanilla; sometimes ...

With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one groundbreaking scent at a time. My first memory of fragrance is my mother’s ...

There’s Penhaligon’s ‘Blenheim Bouquet’, formulated for nobility over 100 years ago. And there’s Creed ‘Aventus’; a modern addition to the hall of fragrance fame — but not a drop less potent than its ...

As a result, I’ve learned what makes a good one. When it comes to fragrance, “good” is subjective and often comes down to a matter of preference of taste. With that in mind, I spoke to a ...