Dentsu has unveiled Dentsu Influence, a next-generation influencer and creator marketing approach Anchored by its ...

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised up following the ...

At Carat, alongside our peers at iProspect and dentsu X, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic ...

Dentsu this morning released its annual ad-spending forecast, markedly upgrading its growth estimates for both its U.S. and worldwide outlooks through 2027. Dentsu now estimates global ad spending ...

We estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to achieve the ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

At dentsu, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to ...

Earlier this month, dentsu took home the Generative AI Innovation award at the Microsoft Advertising Partner Awards in New York City. From collaborative workshops, to pilots, to product feedback ...

Dentsu, Japan’s largest advertising agency, represents 28% of the country’s total ad spend. The suspension dealt a significant setback, impacting both its reputation and business operations. Quickly ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.