Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, ...

Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Someone used Artificial Intelligence to create a powerful response using the most famous Jewish A-list celebrities to protest ...

In 1982 it was called the Home Shopping Club, but you know it today as the Home Shopping Network. Some of the most popular ...

In FY24, tech and e-commerce giants Google, Meta, Amazon, and Flipkart generated over Rs. 60,000 crore (US$ 7.19 billion) in advertising revenue, a 9% increase from Rs. 55,053 crore (US$ 6.60 billion) ...

The brand has executed a campaign with 25-30 top celebrities and influencers like Amitabh Bachchan, Rajeev Masand and Karan ...

Discover effective personalization strategies for UK Mother’s Day campaigns. Learn how to engage shoppers with tailored ...

The San Francisco-based menswear brand has two stores in its hometown and is seeking additional sites around the U.S.

The CEO of the Chinese e-commerce company Alibaba is reported to have told investors that the “primary objective” and focus ...

Any time I feel misunderstood, I simply have to go online shopping. People might not know the real me, but there's no hiding ...

Alibaba is in sound financial health. As of September 2023, the company had CNY 572 billion in cash and short-term investments on its balance sheet against CNY 166 billion in short- and long-term bank ...

Trump's tariffs cause short-term volatility, but long-term market impact is minimal; earnings remain the key focus for ...