Nearly a quarter (22%) of opt-in marketing emails never made it to inboxes in the first half of 2013, according to a recent study by Return Path. Based on a sample of nearly 1 trillion messages sent ...
In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. The post How to promote data literacy in your marketing team appeared first on ...
Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...