The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

Cross Yeti or Yetis off the list of new nicknames for the Utah Hockey Club. Although Yeti seemed like the perfect moniker for ...

Fans will be able to vote on the team name, though the winner won't necessarily be chosen as the permanent name ...

After the Yetis nickname was rejected, the Utah Hockey Club is holding a fan vote to help determine the team's new name.

Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive ...

Utah Yetis is no longer an option after the US Trademark Office denied the name. Regardless of whether Utah preferred to be ...

It appeared Utah Hockey Club had settled on the name for the rebrand it pledged to undergo after its inaugural season before ...

The Utah Hockey Club have officially unveiled all three logo options for the team next year that fans are set to vote on, as ...

"An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to a co-existence agreement," the team said in a statement.

T he nickname saga for the Utah Hockey Club took another unexpected turn on Thursday when the team announced it is removing ...

As the Utah Hockey Club navigates its inaugural season on the ice, team executives are hard at work in the background ...