Learn how to measure the effectiveness of online surveys and use the results to improve your future surveys. Find out how to define your goals, choose your metrics, analyze your data, and more.

For many, these figures might feel a bit exaggerated, which begs the question: How exactly do you measure video marketing performance ... insights into their effectiveness and emotional impact.

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...

Understanding advertising effectiveness is the cornerstone of successful marketing ... By randomizing at the geographic or demographic level, these tests measure incremental impact while navigating ...

LinkedIn’s new ‘B2B ROI Impact’ research has surveyed over 1,000 B2B marketers in the US, UK, France, and India ...

Google’s latest policy change gives advertisers more tracking power. Find out how fingerprinting works and how to limit your ...