Yahoo DSP announced today that it’s the first DSP to adopt the Tech Lab’s Data Transparency Labels. Yahoo’s endorsement could be just the thing to drive further adoption of these data labels ...
Yahoo DSP has announced it is the first Demand Side Platform (DSP) to adopt IAB Tech Lab’s standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels ...
Yahoo believes that by integrating IAB Tech Lab's Data Transparency Labels, it gives advertisers information into the origin, recency, and segmentation criteria of data segments used for campaigns.