The masterminds behind Burger King’s epic redesign unveil their latest rebrand—and it’s even more delicious Magnolia Bakery's new cupcake-inspired logo by Jones Knowles Ritchie's Lisa Smith ...

To mark these developments, JKR has created a new brand identity, which draws on Magnolia Bakery’s original, somewhat whimsical styling though refines it for more coherence, especially in digital.