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In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Let's dive into our top 10 brand design case studies. Each one of these brands nailed their visual identity in inspiring and different ways. Have you ever walked into a party and instantly known who ...

This repo contains brand and editorial style guides for Base. Base is a secure, low-cost, developer-friendly Ethereum L2 built to bring the next billion users onchain. It's built on Optimism’s ...

Pure CBD is good for anyone looking to avoid THC entirely!” — Christy Snyder With countless CBD brands on the market today, you may be wondering where to begin. We did the research so you can ...