Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Discover the influential trends in digital marketing set to redefine the landscape by 2025 and how businesses can adapt to ...

Think seasonally-appropriate barn jackets, Western-leaning sweaters, relaxed suiting for in and out of the office along with ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

From hyper-personalisation to micro-influencers, 2025 is set to usher in a new era of marketing approaches. Bengaluru: ...

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...

A Wiltshire business has been hit with a £500 fine for fly-posting, as Wiltshire Council ramps up its attempts to curtail the ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...