MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Fifteen years of big data hype, and guess what? Less than one in four of those in charge of analytics projects actually measure the value of the activity to the organization ... He added that while ...

Finally, data analytics isn’t just useful for hiring—it can also help you track the long-term success and retention of your ...

The practical measurement and analysis techniques Katie and Chris share will prepare you with the insights you need to scale your B2B marketing success. Build a measurement mindset! When you ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

Thirty percent of chief data and analytics officers (CDAOs) said their top challenge is the inability to measure data ... the development of a robust D&As strategy to enhance decision making ...

Product managers and product marketing managers in search of a more analytical approach to enhance the success of their product portfolios ... to implement in their product functions to measure the ...

data is the currency of success. But the real value comes from meaningful interpretation. That's why demand is soaring for experts in the art and science of data analytics. Analytics is disrupting ...

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies ... Most B2B marketers (85%) say they are able to use their organization’s ...