In a new study published today in JAMA Network Open, we analysed nearly 1,000 Instagram and TikTok posts about five popular ...

Ware explains how RWR survives NASCAR's competitive sponsorship market by leveraging partnerships across multiple motorsports ...

East Africa (MNN) — Operated by many Christian ministries worldwide, child sponsorship programs offer spiritual hope and tangible help to impoverished children. Sponsors, often in the West, pay a ...

The Los Angeles Dodgers’ unprecedented deferral of over $1 billion in active player contracts has sparked controversy among ...

Public radio’s financial success hinges on loyalty. To maintain it, stations must reinforce their brand values to local ...

has reaffirmed its commitment to supporting the contributions of Caribbean media professionals by continuing its sponsorship of the Caribbean Broadcasting Union’s ... He explained that having ...

Leaders from across Europe came quickly to the defense of Ukrainian President Volodymyr Zelenskyy, after his televised clash ...

TOPEKA, Kan. (WIBW) - TPAC received a $18,000 sponsorship from Security Benefit, which organizers expect will help make this year great for the performing arts center. Security Benefit presented ...

“By tracking key metrics like share of voice and media value, we help brands turn visibility into measurable returns,” says Carrie Delaney, managing director at Mscsports. “Sponsorship is about more ...