The marketing campaign carried out in a format of human ads, involved men walking on the city streets carrying illuminated advertisement boards promoting the ten-minute delivery app in Bengaluru.
During an hour-long call this past week to sell investors on the virtues of a $30 billion merger of two advertising giants, data and technology came up a dozen times each. AI, eight times.
More likely: The film pauses for an ad, and you find yourself looking at diapers or dishwashing detergent or a luxury vehicle—all of which feel out of place with the scene in the movie.