Starting as a small shaved ice stall, ice cream and tea chain Mixue has surpassed its rivals in China’s bubble tea market thanks to its affordable products, costing just US$1. Bubble tea, the drink ...
For example, a Mixue vanilla soft-serve ice cream costs a mere RM2; whereas their classical milk tea with toppings costs just RM6.50 for a large serving (half of what is being offered by others ...