The NFL shared a sneak peek of Kansas City Chiefs tight end Travis Kelce's Air Jordan cleats worn in Super Bowl LIX.

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Kanye West appeared in a dentist's chair during a locally-aired commercial for his brand Yeezy during the 2025 Super Bowl.

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Citi analysts downgraded sports apparel giant Nike (NKE) to Neutral from a Buy rating, citing tariff uncertainty for the brand's sales. Alibaba (BABA) denies reports of the company's alleged plans ...

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Sha'Carri Richardson's headliner with Caitlin Clark follows a high profile campaign for Nike alongside LeBron James.

Legendary golfer Tiger Woods' decision to wear a red shirt during final rounds has become one of golf's most famed images.

After The Falcon and the Winter Soldier, Anthony Mackie is taking Captain America back to basics. The Captain America: Brave ...

The Chiefs are 1.5-point favorites over the Eagles in the game, but the Super Bowl comes with many games within The Game — the national anthem performance, Kendrick Lamar’s halftime show featuring SZA ...