Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months.

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The next installment in the Adidas x Fear of God collection is set to release sometime in 2025, and as we have yet to have an ...

Nike has collaborated with numerous designers over the years coming up with innovative sneaker technology and unique designs.

The adidas x Fear of God Athletics Trainer “Night Brown” colorway will appear in stores in Summer 2025 with a price tag of $250 USD. This product is aimed at athletic consumers who value performance ...

Jerry Lorenzo, founder of Fear of God ATHLETICS and the Global Head of adidas Basketball, has proven himself to be one of the most innovative and provocative designers in the footwear industry.

Nike, Adidas and Puma all have a strong slate in store for February, including a nostalgic and prolific “Teenage Mutant Ninja ...

adidas and Fear of God Athletics have introduced the Athletics Trainer, an expansion of the collection’s lifestyle footwear lineup. Designed with a sleek and elevated aesthetic, the new ...

During the heyday of Nike Basketball, Bryant toured China almost every single offseason to connect with fans and spread the Mamba Mentality. With the Year of the Snake quickly approaching on the ...