Coca-Cola’s campaign encourages consumers to pause and enjoy a Coke during halftime and other break moments. Pepsi’s response ...

From pepperoni pizza to classic bubble gum, some of the biggest soda brands in the world have released unusual flavors that ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...

For now, Pepsi has landed the first blow in this latest round of the cola clash. Whether Coca-Cola claps back with a halftime twist or pivots to reclaim the narrative, one thing’s certain: the fizz is ...

The video, taken at a Costco, shows a soda aisle with sections of Coca-Cola products largely intact. However, Pepsi shipments have been nearly cleared out. “Local Costco is not playing any games ...

The saying "history repeats itself" has never rung truer for the soda industry than right now. Pepsi has decided to fully embrace these divisive times by reigniting the infamous "Cola Wars ...

Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...

Unlike the original Pepsi Challenge, which compared classic sodas, the 2025 campaign focuses ... in 1975 as a marketing tactic to counter Coca-Cola's market dominance. Blind tests revealed a ...

At the time, Coca-Cola's global sales were three times that ... "countertrade," essentially allowing the Soviets to pay for Pepsi sodas with a commodity rather than cash. Bartering agreements ...

The House of Delegates Ways and Means Committee heard more than two hours of testimony from those for and against the new ...