Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Inspira Marketing bridges the gap between emerging and established talent through its immersive Brand Camp summer internship ...

In an era of increasing calls for diversity, minority ownership labels like "Black-owned" have become more than a point of ...

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...

PUMA's PVMA campaign and YesMadam's email layoff stunt spark debate on controversial marketing, highlighting risks and potential backlash for brands.

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

The biotech has named Jamie Coleman its chief commercial officer, per a Monday announcement, putting her in charge of the ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

Tariq Hassan will step down as chief marketing and customer experience officer next month. Alyssa Buetikofer, chief marketing ...