With the right strategy, businesses can create personalized and interactive experiences that resonate with their audience. However, crafting a successful mobile marketing campaign is challenging. It ...

Influencer marketing is so successful because of the power social media holds in the digital landscape, with influencers being the main driving force of social media platforms. But why do content ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Turbocharging access to the creative industries is the guiding principle behind the John Doe Group’s award-winning Unlocked internship programme.

Thousands of people have tried out for "American Idol" over the past 23 years, with the hope of becoming America's next biggest pop star. But how many of the 22 winners have actually become the ...

Welcome to the Undergraduate Student Success Center (USSC) at the University of Houston! The USSC is a coordinated network of resources focused explicitly on the goal of undergraduate student success.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

But with the proper planning and an agile approach, they can be more successful than they realise ... they can make considerable savings on marketing budgets.” According to Hale, the number ...