China's digital landscape has witnessed an extraordinary transformation in recent years, with influencer marketing emerging ...

The luxury market may have cooled in China, but contemporary players are gaining ground with clever strategies aimed at ...

Xiaohongshu has risen dramatically while the fate of TikTok hangs in the balance, providing a rare opportunity for American ...

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), ...

Some say they joined Xiaohongshu, which translates to “little red book,” to spite the US government after a ban on TikTok ...

A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.

During that period, Americans flocked to Xiaohongshu as both a TikTok alternative and a form of protest against the crackdown ...

Thousands of “TikTok refugees” have flocked to Xiaohongshu after TikTok influencers called for a migration to the app to show their opposition to the U.S. government’s crackdown on TikTok. The U.S.

Xiaohongshu is surging in popularity worldwide ... fosters more original content and reduces the dominance of powerful influencers. The company behind the app, Xingin Information Technology ...